With the recent explosion of custom IDX real estate websites, many agents are wondering what the true cost of development is. Why even go through the trouble of developing a custom IDX solution when there are so many options available on the market? The answer is an overwhelming response to user engagement, via time spent on site and most importantly, leads.

The problem arises when trying to integrate a custom IDX solution into an existing website. What options are available and which solution is the most prominent online these days? Inevitably, there are always many more questions that need to be answered. Firstly, there must be a budget established. Secondly, design, functionality, and content need to be discussed.

At the root, the problem has always been how to generate a large amount of nature traffic from the search engines. Believe it or not, there is actually a ton of room to compete in this space if the proper approach is taken.

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